Cifra — Russian Student Accelerator
A landing page for a national education program built on scroll-driven storytelling and real graduate outcomes
Cifra is a free accelerator for students from every university in the country: an education track, mentorship, a prize fund, and a network of potential employers. The audience checks the site on their phone between classes. The brief: communicate 6 industry tracks, the curriculum, and graduate stories through dense editorial pacing with cinematic scroll — without turning the landing page into a heavy slide deck.
Challenge
The material was dense — 6 tracks, a curriculum, a prize fund, graduate stories with real funding figures. The narrative had to read like a story rather than a wall of text, without losing the feeling of speed on mobile.
Approach
Built on Lenis for smooth scrolling paired with Motion for frame-accurate section transitions: the educational-program and what-do-u-get blocks use scroll-linked indices — content swaps as the user scrolls instead of simply fading in. A custom PP Neue Machina typeface gives Cifra an industrial, slightly futuristic character that sets it apart from a typical EdTech landing page.
Outcome
The landing page carries 6 tracks, the curriculum, and the stories of 6 graduates who raised a combined ₽26.8M in funding and grants inside one continuous scroll narrative. The case carousel and track list ship with separate mobile gesture handling (embla-carousel-wheel-gestures).